Google Maps on your website.
Does it load before anyone is asked?

An embedded Google map loads from Google as soon as the page opens. The browser sends the IP address before the visitor has chosen anything.

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Where the map loads too early

The map usually sits on the contact or directions page and loads with it. The banner only holds it back if it knows about it.

  1. 01

    Iframe right in the content

    The code from “Share, Embed a map” is an iframe with src pointing to google.com/maps/embed. The browser loads it right away and connects to Google's servers.

    Art. 5(3) Directive 2002/58/EC

  2. 02

    Map block in a page builder

    The Elementor Google Maps widget, the Divi map module and similar blocks load the map when the page opens, whatever the banner says.

    Art. 5(3) Directive 2002/58/EC

  3. 03

    Map in the footer

    If the map is in the footer or a sidebar, it loads on every page of the website, not just the contact page.

    Art. 5(3) Directive 2002/58/EC

  4. 04

    Maps script without a visible map

    Store finders, address fields with suggestions or a theme load maps.googleapis.com even where no map is shown.

    Art. 5(3) Directive 2002/58/EC

Step by step

  1. Measure

    Open the page without consenting and filter the developer tools (F12, Network tab) for google.com/maps, maps.googleapis.com and maps.gstatic.com. The report does this for every page it reads and names where the map is built in.

  2. Load only after a click

    Show a preview image with a “Load map” button instead of the map; only the click inserts the iframe. Most banner tools have a content blocker that does exactly this.

  3. Or skip the embed

    Use your own image (of the entrance, say) with the address and a link “Open directions in Google Maps”. The browser then only connects to Google when the visitor clicks the link.

  4. Measure again

    Check again without consent and after “Reject”. Only when no request to Google Maps is left in the list does the map no longer load in advance.

Questions

Does Google Maps set cookies?

When the map loads, the browser connects to Google's servers and sends the IP address; Google can read and set cookies and other data in the browser. What exactly happens on your page shows in the measurement before the click.

Is a notice under the map enough?

A notice does not change when the map loads. If the banner does not hold it back, the connection to Google is made before anyone reads the notice.

How do I do this in my banner tool?

Almost every banner tool has a content blocker for maps and videos. How to hold services back there is in the guides for <a href="/en/guides/cookiebot-not-blocking">Cookiebot</a>, <a href="/en/guides/usercentrics-not-blocking">Usercentrics</a>, <a href="/en/guides/borlabs-cookie-not-blocking">Borlabs Cookie</a>, <a href="/en/guides/real-cookie-banner-not-blocking">Real Cookie Banner</a> and <a href="/en/guides/complianz-not-blocking">Complianz</a>.

What a scan shows

It opens your website without consenting, also reads subpages, then clicks Reject and measures again. If Google Maps loads in advance, the report names the page and how to make the map load only after the click. Right away for your website: cookie check.

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As of 15 November 2026. We name the reference so you can read it yourself; this is not legal advice.

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