HubSpot on your website.
Does it track before anyone is asked?

Why HubSpot tracks before the choice

HubSpot has its own banner. It only asks where it is switched on, and tracking only waits in opt-in mode.

1. 01

   Banner only for some countries

   In the banner policy you choose who sees it. If your markets are not included, visitors there see no banner and HubSpot tracks without asking.

   Art. 5(3) Directive 2002/58/EC

2. 02

   Banner as a notice only

   A notice-type banner only informs. HubSpot then sets its cookies right away; only the opt-in type waits for consent.

   Art. 5(3) Directive 2002/58/EC

3. 03

   Another banner, HubSpot not listed

   If you use another banner tool, it only holds HubSpot back if js.hs-scripts.com is assigned to a category there.

   Art. 5(3) Directive 2002/58/EC

Step by step

1. Measure

   Open the page in a private window, developer tools (F12), Network tab, filter for “hs-” and “hubspot” and reload. Under Application, Cookies look for __hstc. The report does this for every page it reads.

2. Create an opt-in banner

   In HubSpot under Settings, Privacy and consent, Cookies create an opt-in banner for your domain and choose no countries or all countries of your market; otherwise it does not show there.

3. Or in your own banner

   If you already use another banner, assign the HubSpot code (js.hs-scripts.com) to the statistics category there and turn off the HubSpot banner.

4. Measure again

   Check again without consent and after “Reject”. Only when no __hstc and no hubspotutk appear does HubSpot no longer track before the choice.

Questions