TikTok Pixel on your website.
Does it send before anyone is asked?

The TikTok Pixel loads from analytics.tiktok.com, sets the _ttp cookie and reports page views to TikTok. According to TikTok it sets cookies unless you turn that off.

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Where the pixel loads past the banner

The banner only holds the pixel back if it knows the code. It usually comes through an app or plugin the banner does not cover.

  1. 01

    Pixel code hard-coded in the theme

    The base code with ttq.load(…) sits in the theme header. It loads with every page, regardless of the banner.

    Art. 5(3) Directive 2002/58/EC

  2. 02

    Shop app or plugin

    The TikTok app for Shopify or a TikTok plugin for WooCommerce adds the pixel. Whether it waits for consent depends on how it connects to your banner.

    Art. 5(3) Directive 2002/58/EC

  3. 03

    Pixel tag in Tag Manager without a condition

    If the TikTok tag in Google Tag Manager fires on all pages without a consent check, it sends before the choice.

    Art. 5(3) Directive 2002/58/EC

Step by step

  1. Measure

    Open the page in a private window, developer tools (F12), Network tab, filter for “tiktok” and reload without touching the banner. Under Application, Cookies look for _ttp. The report does this for every page it reads.

  2. One installation only

    Find every place where ttq.load appears (theme, apps, plugins, Tag Manager) and keep only one.

  3. Only after consent

    In the banner tool assign the TikTok Pixel to the marketing category, or tie it to consent in Tag Manager. TikTok names a tag manager, a consent tool or the pixel's own consent mode for this.

  4. Measure again

    Check again without consent and after “Reject”. Only when no request goes to analytics.tiktok.com/api/v2/pixel and no _ttp appears does the pixel no longer send before the choice.

Questions

Which cookies does the TikTok Pixel set?

Mainly _ttp. According to TikTok the cookies expire 13 months after being set or last used.

Can the script load without sending data?

It happens: some setups load events.js and only send later. What counts are the requests to /api/v2/pixel; the report tells the two apart.

How does this work in my banner tool?

See the guides for <a href="/en/guides/google-tag-manager-consent">Google Tag Manager</a>, <a href="/en/guides/cookiebot-not-blocking">Cookiebot</a>, <a href="/en/guides/usercentrics-not-blocking">Usercentrics</a>, <a href="/en/guides/borlabs-cookie-not-blocking">Borlabs Cookie</a>, <a href="/en/guides/complianz-not-blocking">Complianz</a> and <a href="/en/guides/shopify-cookie-banner-check">Shopify</a>.

What a scan shows

It opens your website without consenting, also reads subpages, then clicks Reject and measures again. If the TikTok Pixel sends in advance, the report names the page, where it comes from and the fix for your banner tool. Right away for your website: cookie check.

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As of 15 November 2026. We name the reference so you can read it yourself; this is not legal advice.

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